Every year, thousands of the most inspiring, innovative and successful apps and games developers from around the world come together at Playtime, Google Play’s flagship series of exclusive, invitation-only events where they hear the latest on how to innovate and grow their businesses.
In 2017 the event was held at the historic Kraftwerk power plant and I called the Games Track. We celebrated innovation and growth by immersing the delegates in a high tech world styled with neon and plants growing out of the imposing brutalist concrete of the venue. “Powering your growth” was the theme we concepted and brought to life through all touch points, from the invitations, to the build and interactive experiences in the Playground, all the way to the food.
In 2018 we re-located to the rustic Funkhaus where I showcalled the Iron Stage pictured.